Japanese Sake Campaign

+ Paring Seafood

During the campaign, we kindly request that you visit a restaurant offering a special pairing

menu featuring seafood and Sake, and generate compelling content that entices the audience to

consider trying the unique pairing. When you visit the restaurant, be sure to order the

designated pairing menu. Subsequently, create an Instagram reel or post that shares your

experience, including details about the photo campaign.

February 16th to March 9th

Arizona

1. To evoke interest in seafood and Sake pairing

2. To expand awareness of and guide visitors to the Pairing Photo Campaign

Purpose

Rules for Campaign

The rules for this campaign are as follows:

Follow the @supportsake account. Capture photos or videos of seafood (does not have to be Japanese) paired with Japanese sake.

Tag @supportsake and use #supportsake when posting. The accepted post formats include photos, videos, Reels, and Stories. However, Storie entries are not eligible for consideration in the #SupportSAKE Award, which includes the chance to win airfare. (Grand Prize Eligibility: Only those who contribute a post)

The reason Stories are not considered for the top prize is mainly due to their 24-hour disappearance.

Originally, using the #SupportSAKE hashtag for User Generated Content (UGC) allows community members to explore and engage with others' photos and videos through "Tagged" (see attached photo), fostering communication and connections.

This aligns with the primary purpose of this hashtag project—to connect and discover through shared content.